About The Marketing Academy
Our Mission
THE MARKETING ACADEMY IS A NON-PROFIT WITH A MISSION.
Our mission is to develop & inspire the top 1% of talent in the Marketing, Media & Advertising industries, globally.
We achieve this by delivering intensive residential programs which include immersive learning, mentoring and executive coaching.
Every person selected to join completes a highly competitive and rigorous selection process.
And, uniquely, our programs are free of charge for the selected cohorts.
OUR ORIGINS & GLOBAL REACH
- Established in 2010, we now operate in multiple regions; UK/EMEA, Australia/APAC, and the US.
A WORLD CLASS REPUTATION
- We have a world-class reputation for delivering top-tier leadership and personal development programs to emerging leaders and CMOs alike.
OUR GLOBAL COMMUNITY
OUR SUCCESS IS DRIVEN BY A VIBRANT AND ENGAGED COMMUNITY COMPRISED OF:
EMERGING LEADERS
The next generation of industry trailblazers.
CLIENT-SIDE CMOS & CEOS
Visionaries at the forefront of their industries.
MEDIA AND CREATIVE AGENCY CEOS
Pioneers shaping the future of advertising.
SUBJECT MATTER EXPERTS
Leaders in every marketing and leadership discipline.
THIS THRIVING COMMUNITY UNITES OVER 2,500 BRILLIANT MINDS FROM AROUND THE GLOBE — FROM MENTORS, COACHES, JUDGES, SPEAKERS, SCHOLARS, FELLOWS, AND ALUMNI.
At The Marketing Academy, we believe in the power of collective knowledge and mentorship to drive the future of marketing leadership. Join us in this incredible journey as we shape the leaders of tomorrow.
OUR PROGRAMS
WE DELIVER FIVE DISTINCT PROGRAMS
We run our renowned programs annually across the globe. Each program serves a unique purpose, tailored to the specific needs of our diverse community.
At our core, we develop exceptional leadership capability in the top 1% of talent within marketing, media and advertising through these five transformative programs.
The Scholarship
The Scholarship Program unites an entire ecosystem; brands, media owners, creative agencies, media agencies, industry associations & academic institutes to develop our emerging leaders. We bring together CEOs, CMOs and subject matter experts who contribute to the Scholarship curriculum on a pro bono basis.
In UK, Australia and US we select just 30 emerging leaders a year, from thousands of applicants to experience this free, part time program.
The Global Fellowship
Delivered in partnership with McKinsey & Company, the Fellowship Program is a powerful, free, executive – development program for a highly select group of CMOs and Growth Leaders to build capability to become CEOs.
Specifically designed to develop skills in all elements of board stewardship, Fellows benefit from a comprehensive knowledge curriculum delivered via residential events, masterclasses, executive coaching, mentoring and peer-to-peer learning.
The Scholarship Alumni
The Scholarship Alumni Program is a lifelong community for over 1000 high-potential leaders who have completed The Marketing Academy’s prestigious Scholarship.
Scholar Alumni continue their journey of leadership and personal growth with access to exclusive development opportunities, social events, and coaching, for the rest of their careers.
The Fellowship Alumni
The Fellowship Alumni Program brings together the exceptional CMOs who have completed The Marketing Academy’s C-Suite Fellowship. Designed to foster relationships between Fellows worldwide, the program offers a year-round calendar of social events, thought leadership sessions, and ongoing career development opportunities.
The Virtual Campus
The Virtual Campus delivers a rolling 12-month syllabus of masterclasses, fireside chats, lectures, resources and more, designed to inspire, develop and empower talent in marketing, media and advertising globally.
Milestones
Key Events in Our Journey
Discover the pivotal moments that have shaped The Marketing Academy. Our timeline highlights significant achievements and growth since our inception.
2010
THE MARKETING ACADEMY IS FOUNDED
& THE FIRST UK SCHOLARSHIP LAUNCHED
Founded in early 2010, The Marketing Academy began its journey in the UK with the launch of the very first Scholarship cohort in February, marking the start of our mission to develop marketing leadership.
2013 – 2014
LAUNCH OF THE FELLOWSHIP PROGRAM & GLOBAL EXPANSION
2013 saw the introduction of The EMEA Fellowship Program, and just a year later The Scholarship crossed continents with its launch in Australia, cementing The Marketing Academy’s international growth.
2015
ALUMNI PROGRAMS LAUNCHED
In September 2015, dedicated Alumni Programs were created for both The UK Scholarship and The EMEA Fellowship, ensuring lifelong connection and continued development through events, networking, and peer-to-peer learning.
2018
THE US SCHOLARSHIP PROGRAM BEGINS
In 2018, The Scholarship Program expanded to the United States, welcoming its first cohort of emerging leaders and extending The Marketing Academy’s mission to inspire and develop marketing talent worldwide.
2020
SIMULTANEOUS REGIONAL
ROLL-OUT
For the first time, The Scholarship and Fellowship Programs ran concurrently across the UK, Australia, and the US, with the UK Fellowship already in its 7th year.
2020
THE LAUNCH OF THE VIRTUAL CAMPUS PROGRAM
Launched in 2020 amidst the pandemic and widespread industry redundancies, The Virtual Campus offers online masterclasses, workshops and lectures to inspire, develop and empower marketing, media & advertising talent globally.
2023
LAUNCH OF THE APAC FELLOWSHIP PROGRAM
With McKinsey & Company, the Academy launched the APAC Fellowship, connecting senior leaders across the region to a global network of peers, mentors, and board-level learning.
2024
THE LAUNCH OF THE GLOBAL ALUMNI CAMPUS AT CANNES
The Marketing Academy hosted its first Global Alumni Campus during the Cannes Lions Festival, uniting Scholars, Fellows, and Alumni worldwide.
2025
LAUNCH OF THE GLOBAL FELLOWSHIP PROGRAM
The Fellowship Programme was unified into a single global initiative, having previously run as separate regional cohorts across EMEA, the US, and APAC. The program will now deliver two global cohorts each year, enabling CMOs from anywhere in the world to apply.
BE PART OF THE JOURNEY
At The Marketing Academy, we believe in the power of collective knowledge and mentorship to drive the future of marketing leadership. Join us in this incredible journey as we shape the leaders of tomorrow.
THE MARKETING ACADEMY GLOBAL PARTNERS
Financially supported by some of the industry’s biggest brands who sponsor each program, we run the only programs in the world that are highly selective and yet delivered free of charge.
We can do this because we unite a powerful, committed and engaged community of client side CEOs & CMOs, media and creative agency CEOs and subject matter experts from every marketing discipline in the industry who share their knowledge within the Academy on a pro bono basis.
Our community shares a desire to invest in our talent and the belief that marketing, media and advertising, at its best, is the means to make a profound change in the world. In turbulent and changing times, developing our talent is the only certain way to ensure growth.
Our future is in the hands of the younger generations and for their collective power to be unleashed in the most effective way they deserve our time, wisdom and experience.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
