The Marketing Academy APAC CMO Fellowship Program is an 8-month board level mentoring, coaching and executive development program, geared to developing today’s Chief Marketing Officers into tomorrow’s CEOs.
Now in its 13th year in Europe, and 6th year in the US, and 3rd year in APAC, The Fellowship Program has transformed the careers of world-leading Chief Marketing Officers and boasts over 300 CMO Alumni from companies such as; Amazon, IBM, Emirates Group, HSBC, Starbucks, Cisco, Adidas, GE, Diageo and Unilever.
The highly exclusive board level program is run in partnership with McKinsey & Company, sponsored around the world by Salesforce, TikTok & The Brandtech Group and delivered by renowned non-profit organization: The Marketing Academy.
APAC Fellows will benefit from a comprehensive knowledge curriculum delivered by McKinsey & Company and subject matter experts. The program includes masterclasses covering the full CEO and board stewardship spectrum, immersive CMO to CEO leadership journey led by global CMO leadership expert Thomas Barta, executive coaching with individual one-to-one sessions led by Wisdom8 & Oscar Trimboli, mentoring sessions with high profile business leaders and peer-to-peer learning with an exclusive peer group.
Sherilyn Shackell, Founder & Global CEO of The Marketing Academy, said: “We’re inviting top Chief Marketing Officers (CMOs) from across the Asia-Pacific (APAC) region to take part in this exclusive one-of-a-kind leadership program designed to accelerate their path to the CEO role. This initiative highlights the growing influence of marketing leaders in shaping business strategy at the highest level. With strong interest expected from CMOs in Australia, Singapore, Malaysia, India, China, Japan, and beyond, we’re excited to connect with visionary marketers ready to take the next step in their leadership journey.”
The APAC Fellowship Program will require around 12-day commitment from appointed ‘Fellows’ between July 2025 & March 2026, including participation in three Residential events in Sydney and two other Asia Pacific locations.
The Marketing Academy will award places to a maximum of 20 CMOs and high achieving marketing leaders following a rigorous selection process. Attendance for those selected is free of charge.
Vincent Cremers, Senior Partner at McKinsey & Company, said: “We are delighted to continue our knowledge partnership with the Marketing Academy and to build on the successful launch of the APAC CMO Fellowship Program last year. By integrating McKinsey’s best-in-class business and leadership insights, mentorship from industry veterans, and ongoing Executive Coaching, this program offers a unique formula for transforming today’s Marketing Leaders into tomorrow’s CEOs.”
Fellowship Alumni Leandro Perez, SVP & CMO, ANZ, Salesforce said: “For CMOs aiming to become CEOs, this program is unmatched. It delivers exceptional insights from both local and global thought leaders and, most importantly, it cultivates lasting relationships among a community of regional CMOs.”
Applications are open at www.themarketingacademy.org/au
Notes to Editors: About The Marketing Academy
Founded in the UK February 2010, in Australia in 2014 and USA in 2018 The Marketing Academy is a non-profit and largely voluntary organization that develops leadership capability in talented marketers within the Marketing, Media, Advertising and Communications sectors. The Marketing Academy’s core programs, whilst highly selective, are provided completely free of charge.
The Australia Scholarship: The Marketing Academy Scholarship Program is for emerging marketing, media & advertising talent. Current sponsors include: Salesforce, Commonwealth Bank of Australia, Google Australia, Thinkerbell, NRMA Insurance and Optus.
The UK Scholarship: The Marketing Academy Scholarship Program is for emerging marketing, media & advertising talent. Current sponsors include: Salesforce, BT, PHD Media, Accenture Song, ITV, Bazaarvoice, Mars Inc., Workday and KFC UK & Ireland.
The US Scholarship: The Marketing Academy Scholarship Program is for emerging marketing, media & advertising talent. Current sponsors include: Salesforce, Mars, Lenovo, Bazaarvoice and Workday.
The CMO Fellowship (EMEA, USA & APAC): Exclusively designed for CMOs and Marketing Directors in collaboration with McKinsey & Company, is currently sponsored globally by Salesforce, with sponsorship from The Brandtech Group in the USA and TikTok in EMEA.
In March 2023, we launched The Fellowship Program for APAC. The APAC Fellowship Alumni Program is sponsored by Salesforce, the US Alumni Programs are sponsored by Salesforce and TKO, and the EMEA Fellowship Alumni Program is sponsored by Salesforce, Snap Inc. and The Trade Desk.
TMA Virtual Campus Program: We run a series of online events exclusively for over 1000 Alumni of our Scholarship & Fellowship Programs in each country. This is supplemented by The Marketing Academy Virtual Campus Program, a rolling 12-month development syllabus of masterclasses, workshops and lectures aimed at inspiring, developing, and empowering talent in marketing, media & advertising globally. The syllabus is designed and curated exclusively for The Marketing Academy Scholars, Fellows, Alumni, Mentors, Coaches, Partners who can invite their teams and employees or via a Special Invitation. Current sponsors of these programs include: Salesforce, Afterpay, Amazon, News Corp, REA Group, Arnotts Group, Cartology, Kepak Group, KFC, Financial Times, Nomad Foods and Zapnito.
The Marketing Academy Foundation: A stand-alone charity in the UK providing a 12 month fully salaried apprenticeship scheme for 18 – 24 year old’s from disadvantaged backgrounds.
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The APAC 2025 Fellowship Program is delivered in Partnership with Salesforce and McKinsey & Company
