Bev rethinks her approach to creative briefs
For those of you client side, you may remember those first training sessions we had on how to brief an agency. The dos, do nots,…
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For those of you client side, you may remember those first training sessions we had on how to brief an agency. The dos, do nots,…
……over who is going to get my Merlin!!! For those of you who don’t know, each scholar will receive a Merlin mascot which they are…
Wow what a great morning. My first mentoring session was with the inspirational founder and CEO of BMB – Andrew McGuinness. I am not going…
HSBC‘s Head of Marketing, Philip Mehl, finished off a valuable mentoring session with me this morning by teaching me how to play cards. Well, sort…
Phil Rumbol, the man behind Gorilla, left Cadbury this week. Ross shares some of his favourite pieces of advice that Phil has given him over the years….
As a lot of my campaigns are aimed at children and their families, schools provide a great place to reach my target audience. In the…
‘It wasn’t me’ – the words of a popular 90s song seem to get everywhere. They have been burning in my ears since starting the…
Here’s a question… When is the last time you REALLY stopped to think. I mean, to just think… to be…. nothing else? Or when did…
Ross looks at the new Levi Strauss campaign, and questions what blocks you might have to overcome to create something of a similar scale and level of creativity….
Ross had a meeting today. Didn’t quite go to plan….
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