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Entrepreneurs, Influencers and Congratulations…


What have the Scholars been up to?

It’s been a busy few months for the 2012 Scholars.  Between them they’ve had over 150 hours of coaching, 273 hours of mentoring, spent 48 hours in CEO’s board rooms and spent 6 days together learning from some of the UK’s best marketing agencies and speakers.  All this and we’re not even half way through the Scholarship year!  Here are some links to their learning’s over the last few months…

Review of my first term  :  The Penny Drops  : Nuggets and Gems

The 4th & 5th October saw our latest Boot Camp which was focused on Entrepreneurship and Social Enterprise. The Scholars heard from speakers including; Will King from King of Shaves, Simon Biltcliffe from Webmart, Duncan Goose from The One Brand, Al Gosling from Extreme Sports Company, James Scroggs from Hoop London and Phil Rumbol from 101 London. PHEW!

Other events over the last couple of months include attending Brand Learning’s Faculty to learn about Marketing Capability as well as the learning about digital start-ups from the Wayra Academy.

You can read the blogs which highlight the learning’s from our Scholars here.

The Alumni Boot Camp

The Alumni held their own Boot Camp in September focused on influencing boards.  A key focus of the day was a discussion with board level executives from Finance, Sales and Operations to hear how to best influence the function.  Marketing Week reported on the discussion here.

Our Alumni Programme is sponsored by The Marketing Society and JWT.

Merlin Lectures

Kevin Allen held a spellbinding Merlin Lecture on 12th September where he demonstrated how to compel people to follow you. Over 100 marketers learnt how to meaningfully engage with their audience and consistently win.

We’ve got some great Merlin Lectures coming up over the next few months…

 21st November 2012 –Will Sansom and Alex Jenkins from Contagious (Full, reserve list only)

12th December 2012 – Rory Sutherland from Ogilvy

22nd January 2013 –Richard Jolly from Stokes and Jolly & London Business  School

21st February 2013 –Mike Ashton from Ashton Brand Consulting Group

For more information about these and other open events please click here.

Don’t forget that we give away tickets to these events for free, so if you’re interested in getting more details about the lectures when they’re released please email .

We’re delighted to announce Bow and Arrow have joined re:kap and The CIM as our sponsors of The Marketing Academy events.



There’s been a few Mentor / Scholars / Alumni moves. Congratulations and good luck goes to;

Helen Kellie (Mentor) –Moved to SBS in Australia as Marketing Director from BBC Worldwide

Jon Goldstone  (Mentor) -Joined Unilver as VP Marketing from Premier Foods

Sarah Warby (Mentor) –Joined Sainsburys as Marketing Director from Heineken

Troy Warfield (Mentor) –Joined Avis Budget as Group Commercial Director from Kimberley Clarke

Helen Tupper (Scholar) –Promoted to Global Head of Customer Experience and Thought Leadership at BP

Emma Sherwood-Smith (Scholar) –Promoted to Marketing Manager for Smirnoff Europe at Diageo

Mark Chamberlain (Alumni) –Promoted to Managing Director of Millward Brown Indonesia

Selina Sykes (Alumni)– Promoted to Head of Ecommerce at Unilever

Michelle Keaney (Alumni) – Joining the Marketing Academy in a part time voluntary role as Partnership Director.  You can find out more information here.

And finally Sherilyn Shackell, Founder of The Marketing Academy has joined Plant for Peace Foundation as a Trustee.  The Foundation is a registered charity that empowers people in troubled countries to transform their lives through the development of sustainable agriculture.

Merlin’s Apprenticeship

Merlin’s Apprentice is going from strength to strength.  Our Apprentices at The Prince’s Trust and Livity are doing extremely well, Laura Coyle Head of Marketing at The Prince’s Trust says “To be able to offer a young person the experience of a work environment, to give them a taste of what it’s really like to work in a marketing office, is amazing. Seeing the journey that Sheik has travelled so far is both rewarding and inspiring.”

We’re planning on rolling out this programme across London over the next couple of months and we’re looking for Guardian organisations to sponsor an Apprentice and change the life of a young person.  Please contact Camilla on for more information.

Other Interesting Stuff

What do you wish you knew 10 years ago? – If you’ve got a spare 5 minutes please take part in a new global marketing survey online which has been devised by one of The Marketing Academy Coaches –

We’re planning on opening the nominations for the 2013 Scholarships in December – We can’t believe it’s that time again!  If you’re thinking of nominating someone for our life changing free Scholarship you should read what some of our Alumni have got to say about the programme.

“The Marketing Academy has had a huge impact on my career to date. The knowledge, learning and experience I have taken from it has resulted in my recent promotion” Nick Payman – Arsenal

“The Marketing Academy has been an awesome personal development experience. It has not only impacted my career and leadership potential but also the people I work with. I know what I have learnt on the scholarship will stay with me and keep benefiting me and the business I work in for the rest of my career.” Selina Sykes – Unilever

“I hope I’ll be connected to the Academy for the rest of my career, and one day be lucky enough to be in the ‘Mentor’ chair. That in itself is a motivating goal for me!” Ross Farquhar – 101 London

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