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Iain Good

As an optimist, continuous learner and progressive business leader, Iain is passionate about realising growth potential in both businesses and individuals.

From 25+ years of experience, he believes the marketing industry needs empathetic coaches and mentors, to support the incredible talent it attracts, so that they can realise their full growth potential in this dynamic industry.

Strategy choice making and high performance coaching are the elements of business that excite Iain, so in recent years he has fully committed himself to studying and practicing these disciplines with some inspiring coaches himself.

As an ICF certified executive coach and trained mentor, his strength is in helping coachees navigate the complex and sometimes lonely territory demanded of leaders. Together they identify challenging goals that inspire them, create a plan to achieve them, then through focus and sustained behaviour change make it happen. He feels very fortunate to be able to share some life changing techniques that make a real positive difference.

Through 25 years experience working with and leading innovative organisations, Iain understands what’s required to optimise business and marketing results. He has been fortunate to enjoy senior executive roles with world class organisations in Sydney & London with Ogilvy, STW/WPP and Leo Burnett. Long term clients have included Qantas, Telstra and American Express.

When you work with Iain you will enjoy an energetic, empathetic and positive partner who is a present listener, who believes in the power of collaboration and cares about quality outcomes.

Iain is focussed on being at the forefront of a movement to embed executive coaching into an industry he loves, so that its leaders get the support that many more progressive industries have already embraced as the most powerful talent development and growth strategy support methodology. The gratitude he has experienced through successful coaching have been the richest rewards in his career, so he intends to share the gift of coaching for many a year to come.

Iain is also a very proud father of two young women now achieving their own professional goals and with his wife Ioves yoga, running, travelling, film and entertaining. He loves realising growth potential.

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The Marketing Academy Australia acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.