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Andy Lark, CMO – Xero

Andy Lark is a globally awarded marketer and leader in social and digital technologies. Today Andy is the Chief Marketing Officer of Xero – named the world’s most innovative growth company by Forbes.

For the past two decades, Andy Lark has worked alongside CEOs and their leadership teams to drive growth and change with the aim of attaining digital and brand greatness for their institutions. These include Air New Zealand, Brocade, Commonwealth Bank, Coles, Dell, Emirates Team New Zealand, IBM, Simplot, Southwest Airlines, Sun, The New Zealand Government, Visa, and Xero. He has built some of the world’s most successful ecommerce sites; online communities and applications for smartphones.

He has held CMO roles with The Commonwealth Bank of Australia, Dell Computer, Sun Microsystems and Nortel Networks. He chairs Group Lark – a global consultancy driving brand and digital transformations for the world’s leading countries and enterprises.

He is a non – executive director of Mighty River Power, Simple HQ, SLI Systems, Fronde and Number 8 Ventures – New Zealand’s leading technology venture capital firm. He and invests in and advises numerous start – ups including Simple, Moven, Rare Birds and Flamingo. He is an advisor to both Marketshare and Marketo – US – based leaders in marketing automation technologies.