Brent Smart is the first ever Chief Marketing Officer of IAG, Australia’s largest insurance company with leading brands including NRMA, CGU and SGIO. Brent leads group-wide marketing efforts, responsible for brand strategy, marketing operations and marketing innovation.
Previously Brent spent 20 years in the advertising business. He was CEO of Saatchi & Saatchi New York working on iconic American brands like Cheerios, Tide and Walmart. He spent 7 years with BBDO, running their San Francisco office and the creatively revered Colenso BBDO in New Zealand. Brent has led a body of highly awarded creative work, recognized with over 25 Cannes Lions and over 40 Effies.
Brent has returned home to Australia from New York City with his wife and three young boys who have American accents and can’t kick a Sherrin.