Nominations for The Marketing Academy Australia 2023 Scholarship Program are open  – NOMINATE NOW

Chris Howatson, CEO, CHO Proximity

Chris is recognised for his ability to design and lead customer transformation of bluechip businesses. As CEO of CHE Proximity Australia, he has imagined a new type of agency, perfectly balancing customer consultancy with creativity expression. CHE Proximity is the 2018 AdNews, B&T, Mumbrella and Effie Awards Australian Agency of the Year, after winning not only the customer experience categories, but also the advertising categories. The agency was also recognised by the Australian Financial Review as the 4th most innovative Australian company in 2018 and LBB as the 9th most creative agency in the world, 2018

Chris started his career at Clemenger Group in 2002, over which time he has contributed in leadership positions at both BBDO and Proximity offices. He specialises in services marketing, leading business transformation programs for Australia’s largest telecommunication, insurance and energy companies. His work has been awarded at all major creative and effectiveness shows including Cannes, D&AD and Effies, and in 2018 he was again recognised by B&T as the ‘male champion of change’ across Australia’s marketing and media industries.

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