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Jo Boundy, Chief Marketing Officer, Qantas Group

As the Chief Marketing Officer for the Qantas Group, Jo is responsible for the brand and marketing strategy for Qantas’ domestic and international airlines, Loyalty and associated businesses.

Prior to her previous role, Jo was Chief Marketing Officer of Qantas Loyalty and Executive Manager of Qantas Hotels. Jo joined Qantas in 2009 to manage internal communications, before taking on responsibility for digital communications across the Qantas Group, then becoming Head of Digital and Entertainment for Qantas Airlines.

She has more than 20 years’ global experience leading digital, communication, marketing and entertainment strategies for large organisations, including Optus, British Telecom and Google.

Jo is passionate about the impact technology has on customer experience and the role marketing and communications can play in enhancing it.

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