Ainslee O’Brien is the General Manager Commercial Networks for News Digital Networks Australia (News DNA), the digital arm of News Corp Australia.
A highly experienced digital media executive with over 16 years experience, Ainslee is responsible for News Corp Australia’s audio business, Newscast, tasked with leading the programming, product and platform strategy to deliver world class audio storytelling and scaled commercial and subscriber enabled audio benefits. No better job for a podcast enthusiast!
Ainslee is also responsible for the strategy, delivery and growth of the company’s market leading digital branded content suite and leads News DNA’s data and analytics team along with commercial partnerships. Ainslee’s strength is seen through the way she structures and delivers digital projects that are aligned to both consumer and client requirements. This is evidenced by her work in establishing the company’s market leading digital branded content platform News Native Networks that was recently awarded at both the 2018 INMA global awards and the Mumbrella Publish awards. She was also instrumental in the creation and launch of whimn.com.au in 2017, a new women’s website that is now the namesake of the largest women’s digital network in the country.
She joined News Corp Australia in February 2015 as product, sales and strategy director for news.com.au and was promoted to the role of General Manager Commercial Integration for News DNA in July 2017. Prior to joining News, Ainslee was with Fairfax Media for six years where she was awarded Fairfax Women of Influence; Innovation Category Winner in 2013. She held a number of roles in the commercial team including the Head of Cross Platform and Integrated Sales and Head of strategy.
Ainslee is a passionate traveller and health & wellbeing advocate. She loves good food and wine, beach swims and doting on her two nieces.