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Anna College, Head of Creative Management at Ikon Communications

Anna is currently the Head of Creative Management at Ikon Communications, Sydney, one of Australia’s largest full service communications agencies. In her role, Anna is responsible for leading the creative management function of Ikon, across the entire agency portfolio of full service clients. During her 2.5 years, Anna has been integral in establishing and rapidly expanding the creative offering in Ikon, with integrated accounts now contributing to 45% of the agencies billings since its 2015 full service re-launch.

At Ikon, Anna’s a champion of full service integration across all disciplines, guiding those around her to collaborate in creating compelling ideas that people want to exchange their attention, time and money for. Anna’s 12 year professional journey has been one of curiosity; she’s held a spectrum of roles across creative, media and PR agencies in business leadership, creative management, production and communications planning capacities. All of which have contributed to her hybrid skill set and given her a unique perspective in a fast changing communications landscape.

Prior to Ikon, she explored the world of PR world at One Green Bean as Group Business Director, where she responsible for leading the digital side of the business in executing best practice digital PR ideas for the likes of Toyota and Virgin Mobile. Previously, she worked at M2M as Communications Director, and helped to relaunch M2M brand and credentials to market in 2014, along with leading client relationship for Frucor.

Before this, Anna spent three years at Naked Communications as an Expression Director, giving a unique opportunity to leverage her strong client management skills, passion for executing market leading and award winning creative campaigns, while sharpening her strategic abilities. Outside of the comms world, Anna holds many strings to her bow.

She’s the 2nd best Monopoly player in her family, and likes to spend her time doing creative stuff like pretending she’s competing in Masterchef, writing stories about things, and turning her house into a candle making empire. She also has unnaturally tiny feet and irrational phobia of green peas.

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The Marketing Academy Australia acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.