Annalise Dry, Campaign Lead – eBay

Annalise is a passionate champion for creativity and global impact. With 10+ years in hybrid roles across advertising, marketing, and production, Annalise brings a wealth of experience and an unflappable approach to problem solving.

She’s currently Campaign Lead at eBay in Sydney, having joined the Brand team after a year partnering with the business from the agency side. Now leading all key media and creative agency partners in Australia, Annalise drives strategy, development, and implementation for all consumer and loyalty campaigns. Additionally, she’s forged new international workstreams with US/UK/EMEA counterparts, resulting in the most successful global campaigns to date uniting eBay’s core purpose of connecting people and creating economic opportunity.

Prior to eBay, Annalise spent 18 months helping Clemenger BBDO Melbourne win and follow up international-acclaimed work as Cannes Agency of the Year in 2017, by leading large-scale campaigns for NAB, MARS, Mercedes-Benz, and the AFL.

Originally hailing from the land of excellent Mexican food and questionable celebrities – Los Angeles, California – Annalise began her career amongst the finest storytelling minds and professional brunch goers before making the move Down Under.

She spent eight years cutting her account management teeth at TBWA\Chiat\Day, Deutsch LA, and Media Arts Lab building world-class brands and learning to value the foundational importance of brand purpose and creating long-lasting client/agency relationships.

Now living her best Northern Beaches life in Sydney, Annalise can usually be found diving with sharks, playing SUPball in Manly Harbour, or planning an aggressive hiking trip somewhere up the coast.