Anshika is a kiwi who is currently working for Optus as an Associate Director in customer acquisition marketing based in Sydney. Prior to this Anshika spent 11 years at Unilever across sales, brand building and development roles both in the local ANZ business and global head quarters in London. Unilever has some of the best known brands in the world (Streets Ice Cream, Rexona, Dove, Vaseline), and those brands are used by 2 billion people every day.
She has worked with multiple stakeholders that were connected to her business unit from Madagascan Vanilla Bean farmers to Swedish, Kiwi, Turkish, Brazilian, American, Aussie & Indonesian families to factory engineers across the globe and food & personal care research and development teams to create and market products that truly meet the need of consumers today. She sees marketing as a revenue generator and has challenged the status quo with a sharp focus on ROI. Anshika believes that businesses need to be givers and not takers in society that gives the business life in the first place.
She is an advocate of conscious capitalism and sees it to be a fundamental driver of growth in the future.