Over the past 10 years Brooke has become a highly effective and commercially driven CSD with a passion for creating connected experiences between humans and brands, but more importantly for being a leadership role model and acting as a mentor to both colleagues and young women in communications.
Brooke is currently Head of Account Management at Naked Communications and one of 4 in the leadership team. The last 10 months have seen her establish Account Service processes that drive the standard of project delivery and broader client relationships to a best-in-class standard.
Prior to this Brooke was General Manager/Client Services Director of Houston Group, where she spent a year delivering effective brand strategy to Qantas, Jetstar and Macquarie Bank. This role was a first for Houston, so fundamental to its success was providing leadership and vision for the agency, implementing operations, driving efficiencies for profitability, implementing employee learning and development, and for the first time, corralling the wider agency to work together as a cohesive team to deliver results.
Prior to this Brooke worked at The Conscious Organisation for 12 months on contract, specialising in digital and social acceleration for Optus, Samsung and the J&J portfolio and delivering new business strategies.
Lastly, it all began at The Works, where Brooke spent 4 years cutting her teeth on integrated communications. Brooke led Strategy and Account Service for Woolworths Everyday Rewards for 2.5 years of her tenure. The wider Account Service team consisted of 12 people at the time and with a relatively flat structure, Brooke naturally and proactively stepped into a leadership role and acted as the mentor and ‘go-to’ person for all Account Service. Brooke also ran the ‘Knowledge’ pillar of The Works Academy (an internal learning and development program), whereby she was responsible for sourcing speakers to ensure the continued development of employees.