Cally Scivetti, Brand Strategist – Google

Cally is an experienced marketing professional who has worked across the media and advertising industry for the past 14 years.

Cally currently works for Google as a Brand Strategist. She leads AUNZ product and go to market strategy for YouTube ads formats and works directly with brands and agencies to unlock the full potential of the platform.

Prior to joining Google in 2018, Cally spent close to 7 years at the HOYTS Group with Val Morgan. As part of the core leadership team, Cally was responsible for creating the strategy team and leading the marketing, research and communications functions. During her time with the business, Val Morgan doubled in size and was awarded Australia’s Best Media Sales Organisation by the Media Federation of Australia (2016, 2017), Mumbrella (2016) and Media i (2017).

Cally’s extensive media and leadership experience also includes 6+ years at Foxtel Media where she led TV sponsorships and integration between brands and programming. During her time with Foxtel
Cally launched 11 news channels.

Cally is passionate about empowering the next generation to succeed and find purpose.