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Cally Scivetti, Marketing & Strategy Director – Val Morgan Cinema Network

Cally Scivetti is the Marketing & Strategy Director for the leading media sales organisation Val Morgan and works across both Australia and New Zealand. Cally joined Val Morgan in October 2011 to start up and run the newly created strategy team, Brandfit and in 2014 she was promoted, taking on the responsibility of marketing.

Cally is part of the core management team responsible for creating ‘The New Val Morgan’ and driving change in the 100+ year old business.

Cally’s time at Val Morgan has been hugely successful and rewarding, in 2012 she was recognised in AdNews’ 40 under 40 and in 2016 after 4 years of being a finalist, Val Morgan was awarded Australia’s Best Media Sales Organisation by both the Media Federation of Australia and Mumbrella.

With Cally’s influence and leadership Val Morgan continues to challenge the status quo to deliver ground breaking thinking and some of the fastest growing revenue results of any media organisation.

Prior to joining Val Morgan, Cally worked in the strategy team at MCN for 6 years overseeing the ad sales for Foxtel channels including The LifeStyle Channel and Sky News. Cally managed sponsorships and the integration of major brands into local productions such as Selling Houses Australia and Grand Designs.

In total Cally has over 13 years of media and marketing experience and has worked across TV, cinema, digital, mobile, interactive, social, content creation / production, print and out of home.