An inquisitive marketer with over a decade of client side experience spanning the creation and growth of new to world brands as well global blue chip heavyweights, Colin currently heads up the Insights team at Lion (Beer and Cider) and has spent the last four plus years working on breakthrough strategies on some of the biggest brands in the category including the nations number 1 beer brand XXXX Gold, James Squire, Tooheys, Hahn, Little Creatures, Corona and 5 Seeds. In that time he has led the agenda on a consumer needs, market oriented approach across innovation, brand positioning and communications which has resulted in significant business growth and expansion into new markets. He contributed to beer category growth through his involvement in the category focused Beer the Beautiful Truth Campaign and throughout his time at Lion Colin has been passionate about leading a culture of people development through his constructive and pragmatic style. Colin loves a challenge and is passionate about understanding new ways to solve problems using innovative thinking.
Prior to Lion, Colin spent time in planning at Diageo where he worked on Smirnoff, Baileys, Bundaberg and Johnnie Walker and early in his career spent time working on retail brands in the FMCG space across marketing, category and sales in Australia and Ireland.
When he’s not spending time immersing himself in the world of brands and consumer, Colin can be found swimming, running or cycling around the Northern and Eastern suburbs.