Danni has been in the discipline of Communications Strategy for 8 years now, having started her career in Media Channel Planning in the UK some 11 years ago!
In her current capacity she leads a team of 11 across the discipline of communications strategy as well as media channel planning for Carat nationally.
She loves her craft because she gets to apply her passion for Psychology, Sociology and Behavioural economics to understand and influence the way that people make decisions.
Danni is a keen disciple of brand, and an advocate for the role of brand on business growth.
She has had the opportunity to steward brands such as Disney, LEGO, mastercard, Stayz, VA and the Woolworths group.
Danni was recently awarded the B&T woman in media award for Strategy, and has been a member of the Dentsu leadership development program since 2012.