David is a brand partnership specialist with a decade of successful experience in developing integrated marketing campaigns for brands large and small.
David joined Seven West Media in 2016, heading up the Melbourne Partnerships team. Primarily his role focuses on leading the team in the formulation and implementation of Seven’s sponsorship sales, strategies, and communications, across some of the Networks key brands and assets, project managing multi-platform activities across the SWM business into one cohesive operation.
As a Mountbatten Scholar, David’s professional career began in New York, with Credit Suisse, developing digital platforms to engage both internally and externally, across the banks’ global footprint. Since then, it’s quickly evolved to cover a broad mix of business disciplines, working with some of the most highly regarded brands in the US, UK, and Aus. Building a great understanding of brand dynamics, market trends, and key commercial drivers.
A native of Glasgow, Scotland, prior to moving to Melbourne, David spent several years at the BBC in London, leveraging the Corporation’s brand internationally by devising and selling ad-funded content, native advertising solutions and media sponsorships across BBC.com, BBC Sport, Top Gear, and BBC World News.
His passion is to constantly learn, evolve iconic brands, work with great people, exceed expectations for the business, but most of all, to make sure to have fun whilst doing it!