Heilan Bolton, Marketing Manager – 20th Century Fox

Heilan is currently the Theatrical Marketing Manager at 20th Century Fox Australia where she has been performing this role for the past 3.5 years. She is responsible for the management of all marketing strategy, advertising and media budgets for her allocated titles. Prior to this she contracted at ANZ for 4 months leading the Global Sponsorship Strategy for Institutional Banking. She had come from 4 years of working at Telstra in various senior marketing positions, lastly holding the Senior Youth and Brand Marketing Manager position. This involved strategic planning, stakeholder management/negotiation, fiscal responsibilities and the management of 7 rostered agencies. In 2004 Heilan decided to expand her career horizon and work in the exciting and challenging London market in contracted Marketing Communications Management roles. This gave her exposure to working with international teams as well as highly regarded global creative and media agencies which proved invaluable. It also gave her the opportunity to travel extensively throughout Europe and East Africa.

Heilan moved back to Australia in 2006 as her previous employer, 3 mobile, requested her to take the lead on the advertising and sponsorship leverage of the Ashes Test Series (which 3 mobile was the main sponsor) as she had had extensive experience working at 3 before she moved to the UK. In 2002 Heilan was hired by Orange mobile as the Marketing Communications Executive. Orange re-branded in Australia and launched 3 mobile – a new brand in a new category and Heilan was approached by senior management to take on the newly created Advertising Executive role which she relished and was soon promoted to Advertising Manager. Heilan also worked at Optus across several products and teams which gave her excellent grounding for where she is today. From these experiences Heilan has developed excellent friendships and gained mentors along the way.