Holly is currently the Head of Programme Management, Marketing EMEA for Uber, having joined early in June 2018. Before Uber, Holly was the Advertising Campaign & Channel Manager at IAG and had been in the role over 3 and a half years. She lead a team who was responsible for developing effective marketing communications for NRMA Insurance, SGIO, SGIC and Partner Brands. Specifically focussing on the ATL, Direct Response, Retail, Channel Marketing & LAM Campaigns whilst also working closely with other marketing disciplines across the business to deliver fully integrated campaigns. Most recently Holly has been leading a team of 7 communication experts across Sydney and Melbourne and has enjoyed the challenge of having a team across two states.
Prior to this Holly was an Integrated Account Director at WhybinTBWA and spent over 3 years with the agency. At TBWA Holly was responsible for the strategic development, brand management and creative execution for iconic brands: NAB, RaboDirect, St.George, Visa International, ChapStick, Centrum, Caltrate, Fairfax’s Domain.com.au and Sony PlayStation. In this role Holly demonstrated her leadership by providing her team with guidance and support to deliver complex campaigns for their clients. Holly led the strategic planning and facilitation of 3 global Disruption days for key Pfizer brands. She also led the strategic brand repositioning of Fairfax’s domain.com.au and the pitch for the social media business.
Prior to this Holly was a Senior Account Manager at CHI&Partners in London. She was the account lead for iconic brands Argos, British Gas and Britvic Soft Drinks. Holly was responsible for developing communications for the Argos brand across the UK and Republic of Ireland. She also single-handedly managed the TV production of British Gas’ 2007 brand re-launch involving a 7 day shoot across Scotland & England.