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Ian Edwards, Managing Director – Wavemaker

Ian is currently Managing Director for Wavemake. Previously he was the Group Business Director at MEC in Sydney, where he is part of the management leadership team directing the future of the company across Australia.

At MEC he leads a team, which works across a wide range of clients including Allianz, GE, Tiffany & Co., Singapore Airlines and Blizzard, to name a few. The team work across channels executing strategies to grow the clients business.

Since his move to Australia he has been selected as one of ten to be part of the MEC Future’s programme across Asia, looking at the MEC business into the future.

Before moving to Sydney 4 years ago, Ian was a Business Director in London, leading the activation team for Activision across Europe. In that time he launched key titles including Call of Duty: Modern Warfare 2, Skylanders and Guitar Hero.

The move into digital media two years before gave Ian the skillset required to work with clients across disciplines. In the digital team he worked across campaigns that were UK and European focused, for both B2B and B2C clients.

All this started at MEC 11 years ago where he worked in the Global Solutions department, working across Sony Ericsson and Ericsson, learning the fundamentals of media.