Jeci David, Portfolio Marketing Manager – Kellogg Australia

Jeci is currently Portfolio Marketing Manager in Kellogg Australia. He leads Kellogg’s Masterbrand Advertising, Product Innovation and Shopper Marketing for a diverse portfolio of family and adult brands, which include Coco-Pops, All-Bran, Crunchy Nut, Corn Flakes, Just Right, Sustain and Rice Bubbles. His team also leads the development of multi-brand shopper promotions and customized programmes for key retailers such as Coles, Woolworths and Aldi. He is a member of the Kellogg Australia Marketing Leadership Team and the Masterbrand Global Brand Council.

Prior to this, Jeci led the Kellogg Nutri-Grain business to unprecedented growth, through launching the Unstoppable Campaign, relaunching the product portfolio and modernizing their Surf Iron Man Series sponsorship.

Before Kellogg, Jeci held brand marketing positions in the Asia-Pacific regional headquarters for both Energizer Holdings and Procter & Gamble, delivering growth on market-leading brands across Batteries, Home Care and Beauty Care. He led programmes in a diverse set of markets, including Philippines, Middle-East, India, Vietnam, Indonesia, Malaysia, Thailand, Korea, South Africa, Japan and Singapore. Among the brands he’s managed are Energizer, Eveready, Rejoice, Pantene, Head & Shoulders, Downy, Dawn and Tide.

Outside of marketing, Jeci has taught debate and coached varsity debate teams; and dabbled in mobile app development and digital services start-ups.