Jo Higgins, Integrated Marketing Lead, IAG

As Integrated Marketing Lead, Jo is responsible for making real IAG’s purpose. She’s passionate
about the role of marketing to positively change corporate culture, believing great PX = great CX.
She has used IAG’s purpose as a lens to strategically review IAG’s sponsorships, refresh IAG’s
corporate brand and lead Sprint0; a week-long, immersive experience, designed to build employee
connection and engagement.

A diversity advocate, Jo is committed to making a positive difference inside and outside of work.
One of the Observership Program’s 2019 cohort, Jo holds an Observer role on the CareerSeekers
Board. She is also Vice President of NEEOPA, a NFP which aims to showcase diverse voices and
lead the inclusion agenda. She’s part of UN Women’s 2019 International Women’s Day Committee
for Sydney, with her contribution to building inclusion recognised by Women’s Agenda in 2018, as
a finalist in the Emerging Female Leader in Corporate and Financial category.

Jo is also passionate about innovation. She participated in the 2017 China Australia Millennial
Project; a 100 day, cross-border innovation incubator addressing global challenges. She and her
team pitched an idea to increase the representation of women in innovation, coming fourth overall.
She continues to play in this space, mentoring students through Generation Entrepreneur and the
NEXT Innovation Accelerator at the University of Sydney.

Prior to her marketing roles at IAG, Jo held strategic organisational design and generalist people
roles. This included a secondment to Singapore and designing IAG’s group-wide diversity,
inclusion and belonging strategy. In 2017, Jo was recognised as one of Human Resources
Director Magazine’s Rising Stars.

Before moving to Australia in 2008, Jo trained as a barrister, being called to the Bar in 2006. Roles
in legal recruitment and in HR at King & Wood Mallesons followed, before she started at IAG in

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