Laura is currently Marketing Director of Xref and has spent the last two and a half years helping the start-up grow from a 10 person team in Sydney to 75 people across four offices globally. She joined Xref with more than six years’ experience in a range of roles that have attributed to her incessantly strategic and commercially focused mindset. In her current role, she has direct management responsibility for a globally dispersed marketing team of seven and maintains oversight of every aspect of the rapidly growing organisation’s marketing function. Laura works alongside the Xref executive, sales, customer success and channel teams to ensure all marketing activity is aligned with and contributing towards business objectives. Before relocating to Sydney and joining Xref, Laura spent a year and a half in London, in the role of Marketing Manager at Boxfusion Consulting.
As the sole marketing position in the organisation, Laura was responsible for planning, implementing and reporting on all marketing activity. Prior to Boxfusion Consulting, Laura fulfilled a vast and varied role as General Manager for Postsnap Group, a Guernsey-based startup for which she acted as deputy leader when the Managing Director was offsite. Laura introduced and oversaw several operational and business processes, as well as supporting the product development, office management, HR, sales, marketing, finance and customer service functions. Laura’s role at Postsnap followed more than a year and a half at Jersey Post, where she was Digital Marketing Manager and looked after social and digital strategies, project and campaign management, and external supplier relationships.
She was responsible for ensuring consistent brand messaging, and delivered some highly-successful, strategic campaigns. In 2009, Laura began her career in a variety of marketing and business development roles, honing her marketing and management skills, and improving her business acumen.