Lauren is the Marketing Manager for Bingle, the irreverent and innovative digital insurance brand in Australia. Joining the brand for its re-launch in 2014, Lauren oversees the marketing strategy, vision and activity, including ATL, social, media sponsorship and integrations, data driven BTL and sales acquisition strategies. Most recently, delivering the Daryl Braithwaite-themed ‘Horses’ TVC campaign.
Previously, Lauren managed the AAMI social media program, delivering the Rhonda and Ketut campaign and bringing the love story to life via social media. This campaign took AAMI to viral engagement and brought global marketing recognition. Prior, Lauren worked in London as Digital Manager at the Design Council, where human-centred design was intrinsic to all activities. Lauren was responsible for digital marketing activities that promoted the role of design in everyday life, increasing profitability for businesses using a design-thinking approach, and producing large scale events for the UK design community to come together and solve problems for the broader community, including; How to reduce violence and aggression in A&E, Living Well with Dementia, and celebrating the Prince Philip Designer’s Prize.
Lauren has worked at a number of startups as Marketing Manager, from small-scale financial services to the successful and established startup, Just Giving – a fundraising platform that has processed in excess of £900m in donations. Here, Lauren provided editorial and content management to the highly engaged social and digital community.
Lauren has held leadership positions within the not-for-profit sector including the Uniting Church, Christmas Bowl Appeal and other aid-led organisations.
Upon graduating RMIT with a B.A (Professional Communication), Lauren spent time travelling through Europe and the Middle East, working in radio as a producer and presenter at a number of community radio stations, including 90.7SYN, 3RRR, and ABC Local, and doing live crosses from the various locations (including the Induction of Pope Benedict XVI).