Louise Davis, Head of Retention and Loyalty – News Corp Australia

Louise is a passionate and energetic marketing professional enjoying over 11 years within data driven, direct marketing and loyalty programmes. With experience in both agency and client-side positions across multiple industries, Louise is recognised and highly regarded for leading high performing teams championing quality customer and business outcomes.

Louise has been with News Corp for the last 2 years, during which time her role as the Head of Retention, has expanded to also include Customer Experience and Loyalty. The national position within the global media business is responsible for driving retention subscription marketing strategy across 11 brands.

Prior to this, Louise worked agency side for 9 years, developing and delivering successful CRM and loyalty strategies for Clients across multiple industries including retail, fitness, banking, motoring services, travel, telco and media.

As Group Account Director at Global Red (loyalty and customer engagement marketing agency) for 2 and a half years, Louise developed and delivered successful CRM strategies to Fitness First and managed the More4Members/Show Your Card and Save loyalty programme for NRMA, RACV, RACQ, RAA and RACWA.

Prior to that, Louise worked at Torque Data, a data and analytics specialist, for 6 years using data and insights to help Clients make smarter business decisions. Working across multiple Clients, including Racing and Wagering WA, iiNet, BankWest, Westpac and City Farmers, Louise was responsible for implementing CRM strategies to retain customers and provide data planning recommendations to drive acquisition.

After graduating from Macquarie University with a Bachelor of Arts, Mass Communications, (film and television), Louise moved to London. Living and working overseas for almost 6 years, Louise worked in television production at ITV Granada Television. While based in London, Louise travelled extensively throughout Europe and Africa.

Louise is currently preparing for a 55km coast trek for charity to achieve a personal ambition.