Lucio is currently Managing Director of Online Circle Digital which he has founded 10 years ago.With a diverse background, Lucio started his professional career in Brazil as a lawyer, later making the move to advertising and marketing. Lucio had a meteoric career in advertising and marketing having worked for Ogilvy, Lowe Group and McCann-Erikson.
When he arrived in Australia, 12 years ago he worked in corporate marketing, but after few years decided to get back to the adland starting his own agency, growing to a 40 people digital agency with National and International Awards. In his career, Lucio has worked with P&G, Unilever, Renault, MasterCard, Mondelez, Parmalat, Kraft Foods, Schweppes, DFO, Purina/Nestle, Cadbury, AGL Energy, Target, Mercedes-Benz and more. He also was a judge international awards like the AME, NY Festival, and Hive Festival.
Lucio is an experienced speaker and keynote presenter, addressing audiences at AdTech, Adma, Unilever’s Media Summit, AMI Future Leaders, Social Data Week, OC Digital Academy. In 2014 he was elected worldwide top 100 digital marketer by Marketing Today. He is currently a guest lecturer at RMIT and former lecturer at General Assembly in Melbourne and many times have presented alongside with clients to their marketing and business conferences.
His academic achievements include a Degree in Law, a MBA, a Certificate in Marketing and Management by Sloan MIT, and two Online Certifications, one in Introduction to Psychology (Certificate) and one in Game Theory by Stanford.