Michael Kay, Group Director – UM

Mike is currently Group Director and Head of the Client Advice & Management discipline at UM Sydney.As Group Director Mike leads the Coca-Cola and Johnson & Johnson accounts. Overseeing a team of 28 people, Mike is responsible for overall client satisfaction, setting the strategic direction to achieve his client’s business outcomes, as well as driving a culture of high performance and delivering award winning work. In the past year, the Coca-Cola team has won a number of global and local awards including a Cannes Lion, the WARC Global Grand Prix for Best Connections Strategy, MFA awards for Innovation and Bravery and the Mumbrella Media and Ad Campaign of the Year.

In the newly created role of Head of Client Advice & Management, Mike is also responsible for developing a senior team of strategic business advisors across UM’s client base. Mike has held a number of roles at UM previously working as a Senior Director across Brown-Forman, LEGO, DMG Radio and NBN Co. Highlights saw the creation of Jack Daniel’s ‘Future Music’ programme to reconnect with a youth audience, and the rejuvenation of the JŠgermeister brand through a socially led campaign ‘Creatures of the Night’.

Mike also oversaw the campaign to support the highly successful LEGO Movie that cemented LEGO as the #1 toy brand in Australia. Before moving to Australia in 2011, Mike worked in London at Vizeum as a Planning Manager on Coca-Cola and Pfizer. Before that he spent five years at Walker Media, the UK’s most successful independent media agency, planning and buying media for some of the agency’s largest & most demanding retail clients – Dixons Stores Group & Vision Express.