Nick is currently the Senior National Marketing Manager at News Corp Australia who with his team is responsible for developing and executing the national retail marketing activities for The Daily Telegraph, Herald Sun, Courier Mail, Adelaide Advertiser, The Mercury, NT Times and Perth Sunday Times across 4500 unstructured and 1500 structured retail outlets.
Having joined News Corp 18months ago Nick has introduced a number of key initiatives which have improved the level of collaboration, quality and impact in the marketplace. With his strong commercial focus, insight led, test and learn approach Nick has successfully delivered significant and sustainable improvements across the entire value chain resulting in a positive shift in the ROI of his marketing budget.
Prior to joining News Corp Nick has held a number of brand and category roles within Reckitt Benckiser and Nestle. It is at Reckitt Benckiser where Nick developed his passion for understanding the consumer working across a mix of categories including health, personal and household care. Once at Nestle Nick focussed on the confectionery category and it is here where after developing, launching and generating awareness for award winning chocolate bars he moved into Category Management. In this role he worked closely with his sales team in partnership with Australia’s leading retailers.