Nicky is Director of Brand and Consumer Insight at PwC. An experienced brand, marketing and cultural strategist with a foundation in business, psychology and research. Her experience spans research agencies, creative agencies and consultancy, guiding the strategic direction of a portfolio of iconic clients including Woolworths, Amazon, Commonwealth Bank, Macquarie Uni, Myer, GIO, Caltex, Vodafone as well as Government and start ups. She is particularly passionate about setting strategic vision, values and practices that give clear direction, set behaviours and ensure consistency from the inside-out.
A qualitative and quantitative researcher she is passionate about cultural and social research, undertaking projects within PwC to help define social sentiment, unpicking the mind and mood of Australians and diagnose what is influencing mass and micro behavior.
Driven by the need to create a cultural shift within organisations and a positive learning environment and pipeline for young people she founded The Trenches, an industry wide free youth mentoring program across media, marketing, creative, technology and consulting.