Rachel joined PepsiCo in 2013 and is currently Marketing Manager of the Carbonated Soft Drinks portfolio for ANZ, leading a talented team to unlock growth for the Pepsi, Mountain Dew and 7Up trademarks, working hand in hand with our Bottlers. Success to date includes share gain in a challenging market place, driven by disruptive innovation, strong communications and the delivery of engaging TTL activation programmes, including the 2015 ICC Cricket World Cup.
Prior to this, Rachel worked for Diageo for 9 years, moving to Sydney in 2011 to take up the role of Innovation Manager, where she most recently led the Vodka Innovation agenda, building a pipeline of new to world products and global SKUs to step change performance. Highlights included developing and launching Smirnoff Double Black Vodka- a world first, along with new additions to the Smirnoff Flavours portfolio.
Prior to taking up leadership of the Vodka agenda, Rachel launched Johnnie Walker Double Black, Diageo Australia’s most successful innovation of 2012. Before moving to Australia in 2011, Rachel held a series of Brand Management and Innovation roles for Diageo in London, most recently leading the Rum/Rum Based Spirits portfolio, during which time she led the Morgan’s Spiced team to unlock double digit growth, also leading a major repositioning for the brand. Her early experience includes Premix & Beer Innovation in Europe, as well as Brand Management roles on Baileys and Guinness in Great Britain.