Sarah’s passion is building strong, distinctive brands. She has spent the past 20 years delivering strong commercial success across a range of FMCG and alcohol brands in both local and global organisations. Sarah has extensive brand management experience, spanning strategic planning, brand positioning and integrated campaign management across PR, advertising and digital execution.
Sarah’s enduring belief in the power of brands and their value to an organisation is matched only by the importance of the people behind them. Her passion for capability is anchored in balancing best practice with practical approaches that simplify complex concepts and projects to create solutions that are strategically sound and resonate with audiences.
Sarah’s curiosity, creativity and strategic capabilities combine with a commitment to flawless delivery. Her drive to get to the heart of human decision making is complemented by her diligence, critical thinking and a commitment to marketing excellence.
