Sarah Peacock, National Digital Marketing Leader – PwC Australia

Sarah is currently National Digital Marketing Leader at PwC Australia where she is responsible for digital and social media strategy, planning and channels to market. Sarah successfully drove digital transformation projects on the website, email platform and is currently rolling out an Employee Amplification program. Working in professional services means Sarah has a sharp focus on business results and enjoys the challenges of being creative and relevant in a B2B environment. PwC is dedicated to driving prosperity in Australia, Sarah believes her team is playing an important role in realising this.

Previously, Sarah was Head of Social at Two Social, a specialist Social Media Agency. There she was responsible for setting and driving the strategic direction of the agency with the Head of Agency, as well as ensuring client satisfaction across all projects. Sarah specialised in social media there for nearly 5 years, working with B2B and B2C clients, gaining a deep understanding of the landscape and connecting brands with people. This is where Sarah started doing pro bono work with emotion21, which she has continued and still does today.

Her passion for digital and social stemmed from her National Marketing Role at dmg where she ran marketing for the ad:tech and iMedia events. There, Sarah got to learn from Australian and global experts in marketing and advertising. She started there in 2007, when using digital and social media for marketing was at its infancy. Hearing from the ‘pioneers’ and those who were leading the way fascinated and inspired her.

Sarah is a passionate marketer who enjoys collaboration and working with a diverse range of individuals. She loves to learn and is driven by the ever-changing digital world and how it connects people.

In her spare time, Sarah enjoys beach volleyball, yoga and good food with her chef husband.