Skye Rugless, CRM Strategist – The Australian Broadcasting Corporation

A senior marketing leader, Skye has worked for several iconic media brands including The Times (UK), The Australian and the Australian Broadcasting Corporation, specialising in CRM and loyalty.

She works closely with content creators on engagement strategies to grow audiences, revenue and (most importantly) customer advocacy for premium news and entertainment brands. In her most recent role, Head of Subscriptions for The Australian, Rugless led a team of marketers responsible for more than 60% of total business revenue, and orchestrated hundreds of exclusive events and experiences connecting subscribers to the journalists and editors behind the stories they love.

She loves the fast-paced nature of marketing and media, and the comradery within the industry. Having just recently graduated from The Marketing Academy’s scholarship program in 2019 she is thrilled to join the Alumni Council in 2020 to help TMA’s community of brilliant marketers and beautiful souls stay connected.