Tamie Carson, Executive Manager, Cust Strategy, Small Biz & Tech Mktg for Commonwealth Bank

Tamie has spent the last 7 years orchestrating successful customer centred strategies and data driven marketing initiatives designed to drive growth for a range of CommBank portfolios. Tamie’s key passion lies in connecting with the people around her and her customers. This has seen her lead a number of needs-based proposition work for CBA and has seen her become the driving force behind building customer experience capability in the marketing function. Tamie holds a keen interest in digital and has previously lead the marketing function to deliver a number of strategic initiatives for the bank, including CBA’s first payment app and a first self-directed wealth platform.

Post this success, and in a role as diverse as it is rewarding, Tamie currently leads CommBank’s Customer Strategy, Small Business and Technology Marketing team.Prior to CommBank Tamie spent 5 years in London agencies, sharpening her experience across brand, sponsorship and direct marketing. She finished her agency career at Saatchi and Saatchi switching over to American Express, where she led the launch of the preferential seating programme across a range of Entertainment, Fashion and Sports events.

Tamie kick-started her career in marketing straight after graduating from Sydney University, with a Bachelor of Commerce degree.

Outside of work Tamie loves spending time with her family of 3 boys (includes hubbie) and enjoys a nice bottle (or 2) of red with friends and family.

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The Marketing Academy Australia acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.