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Tim Kenward, Group Brand Manager – McDonald’s

Working as McDonald’s Group Brand Manager, Tim Kenward has more than nine years of marketing experience under his belt, working across a broad range of areas including strategy, consumer research, product and campaign development, sponsorship and brand planning.

In the last few years Tim has developed a strong community focus, using his experience to mentor others, provide valuable guidance in internships and work experience programmes, and share key marketing strategies and learnings with the industry through blogs and presentations.

In 2015, Tim was awarded the ADMA Young Marketer for the Year award and was described by the judges as having “strength in every area”, “a breadth of skills”, being “data and results-driven”, and “a champion of marketing”.

Since landing in Sydney, he has worked across many facets of the McDonald’s business, cultivating his skills and going from strength to strength. His most recognisable work comprises officially changing McDonald’s to Macca’s, for which he won a Gold Lion at the Cannes Awards, and for creating the most accessible barista-made coffee in Australia through his work with McCafe Drive Thru.

When studying his double degree in Marketing and Public Relations at Curtin University of Technology, Tim worked as the National Marketing Coordinator for Red Rooster, where he applied theory to practice and built a solid foundation. After making his mark in the marketing industry there, it wasn’t long before the Golden Arches called his name. With retail in his core and with a deep understanding for consumer connections, he began his successful career at McDonald’s in Western Australia.

Tim is a highly regarded member of the McDonald’s group, where he leads and inspires his team with passion and care. He is a talent worth watching as he continues to drive brands forward with consumer lead innovations.

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