Vanessa Sanford, Executive Manager Social and Digital Channels – Commonwealth Bank

Vanessa Sanford is an award winning marketer with over 10 years experience spanning agency and in-house roles. Vanessa is passionate about delivering innovative marketing and media campaigns that are underpinned by business objectives.

As Executive Manager, Social and Digital Channels, Vanessa is responsible for driving the strategy for social media channels, as well as governance and best practice across CBA Group. She is also championing content marketing across the business, driving a fundamental shift in how CBA engages with customers.

Prior to her current role, Vanessa led the CBA media account at IKON. Over 4 years as Client Service Director Vanessa demonstrated strategic media planning abilities and stakeholder management skills. She has a proven track record in delivering innovative campaigns through the line to deliver ROI.

Vanessa’s background in digital media, strong analytical thinking, customer centric approach, and ability to identify trends position her to drive initiatives that have a transformative impact on business operations and improved profitability.

Vanessa is a passionate and motivated leader; with experience in managing teams of all sizes from both specialised and diverse functions.