Victoria Cooper, Marketing Director – Goodman Fielder

Victoria is currently Marketing Director at Goodman Fielder looking after the Pastry, Sweet bake and Meals portfolio spanning Australia, New Zealand and APAC. Her key focus in this role is leading the strategic development of the brands and creating an long term innovation pipeline with full P&L accountability. She was promoted to this position from Marketing Manager where she looked after the Sauce & Accompaniments portfolio leading the brand development of Praise and Paul Newman’s Own where she took Praise to it’s highest share ever in it’s 50 year history. Prior to this she has worked her way up through the company since 2007 marketing the White Wings and Pampas brands. Before entering the world of FMCG Victoria was in the financial services industry working at KPMG for three years in their marketing team in Auckland and her first role out of university was based in Sydney working for the accounting firm PKF in their business development team. Victoria’s key strengths are in strategic planning and building alignment and focus in a business. She has a strong desire to make a difference on the brands and businesses she works for and has strong capabilities in building brands and creating momentum for change.

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