Introducing the Class of 2016
It’s taken 6 months, HUNDREDS of nominations, 150 interviews and 23 Judges but we finally have the 30 Scholars who make up The Marketing Academy Scholarship Class of 2016.
Alex Gibson – Product Director, Nice Agency
Alex Karonias – Founder and Director, Fortis Day
Ben Tyson – Managing Director, Born Social
Bizhan Govindji – Senior Digital Strategist, Ogilvy
Catherine Spencer – Global Brand Manager Drambuie, William Grant & Sons
Charlotte Green – Senior Manager Brand Identity, Lloyds Banking Group Plc
Cheryl Rosenthal – Brand Communications Manager, Bupa
Claire Canty – National Account Manager, Weetabix Ltd
Cristina Loaiza – Marketing Propositions Manager, Sainsbury’s Supermarkets Ltd
Duncan Stuart – New Business & Marketing Director, 101
Frith Hookway – Digital Marketing Manager, Topshop
Graeme Smeaton – Founder & Creator Royal & Awesome, AFG Media Ltd
Hannah Penn – Senior Account Director, AMV BBDO
Hugh Thomas – Co-Founder, Ugly Drinks Ltd
Jane Stiller – Head of Brand and Marketing Food, Marks and Spencer
Jay Orlean-Taub – Global Brand Development Manager, Quintessential Brands Group
Jessica Crawford – Media Director, PHD Media
Joanna Watson – Senior Brand Manager, Unilever UK and Ireland
Jonathan Marchant – Senior Brand Manager, Heineken
Katherine Fletcher – Senior Innovation Manager Africa Innovation, Diageo PLC
Kyrsten Halley – Marketing Manager, Jordans, The Jordan & Ryvita Company
Lara Kingwell – Skype Product Marketing Manager for Emerging Markets, Microsoft
Louise Gregersen – Business Marketing Manager Nordics, Facebook
Nick Gilmer – Marketing Manager, ITV Plc
Ritchie Mehta – Managing Director, The Marketing Lounge Partnership CRM & Loyalty
Sarah Keegan – Head of Brand, Ovo Energy
Sharrie Anderson – Marketing Manager, Mace
Sophie Howard – Account Director, 3 Monkeys Communications
Vasileios Kourakis – Senior Consumer Analytics Manager, L’Oréal UK & Ireland
Veronica Dumitrescu – Demand and Content Manager, Adobe Systems Europe Ltd
The new cohort of Scholars were announced on 10th May at a party at the Emirates Stadium in North London. You can see our party pictures taken by Alumni Photographer Jonny MP here.
It’s all go for the new Scholars who kicked of their year with a Boot Camp with Leadership Development from The Living Leader, CEO story’s from Stephen Miron (Global) and heard from the brilliant Gail Gallie (Project Everyone), Laura Jordan Bambach (Mr President) and Ed Smith (Foxtel Australia). Their Mentoring and Coaching sessions start in June as do their Faculties including DMA, Brand Learning, eatbigfish, Millward Brown, PHD, Google and our new Human Performance Faculty, PlanetK2.
Class of 2015 Showcase Lecture
Our graduating class of Scholars hosted our first UK Showcase Lecture on 10th May, also at the Emirates Stadium. They took on the challenge of distilling 720 hours of mentoring and coaching, 15 days of bespoke Faculty and Boot Camp learning, a dozen long lunches with a stellar cast of CEOs and much more, into 90 interactive minutes of ideas, tips, tricks and takeout’s. Over 500 people came to hear what they’d learned.
Click below to see the outputs from the Showcase Lecture including eBooks, video’s and copies of their deck…please enjoy and share.
Video – The Marketing Academy 2015 Scholars Top Career Development Tips[SS1]
eBook – Top Secret Leadership Weapons
Video – Showcase Presentation Highlights
Photographs (Taken by Jonny MP Photography)
CMO Fellowship Programme Update
Our Fellows had their first masterclass in April where they were once again provided with a stellar agenda from McKinsey where they continued their Leadership journey and delved deep in to Operations, Customer Experience and Organisation.
They were submerged in to a full day of business law brought to them by the one of the most highly regarded and prestigious law firms in the world Slaughter and May and were also joined by their coaches, who have once again been brought together by Wisdom8, for an evening of sharing of experiences and learning.
We were challenged by a few of our Fellows as to why we didn’t include a module specifically on Health / Wellness / Resilience in the Programme. And frankly we should have, so we’re very proud to be including this module via a new partnership with Fit for Leadership.
Marketing Academy Australia – News from Down Under
In addition to the new UK Scholars we’ve also been busy in Australia selecting the new cohort of 30 Australian leaders.
The Australian Leaders Class of 2016 are;
Andrew Howie – Group Marketing Manager, Meat & Livestock Australia
Brooke Chilcott – Head of Account Management, Naked Communications
Burcak Sezer – Marketing Manager, Kimberly-Clark
Claire Salvetti – Managing Director, One Green Bean
Claire Tenzer – Group Business Director, WhybinTBWA
Gabriella Conlon – Head of Consumer Marketing, Google
Gemma Hunter – Executive Creative Director, MediaCom
Holly Jonas – Advertising Campaign & Channel Manager, IAG
Jay Sellick – Head of Strategy, Sportsbet
Jeci David – Portfolio Marketing Manager, Kellogg Australia
Jeff Miller – Exec Manager Marketing Credit Cards, Commonwealth Bank
Kate O’Ryan-Roeder – Chief Client Officer, Mindshare
Katie Finney – Melbourne Sales Manager, Seven West Media Group
Lauren Cain – Marketing Manager Bingle, Suncorp Group
Liz Kaelin – Founder & CEO, You Chews
Louise Davis – Head of Retention and Loyalty, News Corp Australia
Michael Kay – Group Director, UMWW Australia
Nora-Kate O’Connell – Marketing Manager, KFC
Peter Cerny – Executive Creative Director, ChannelT
Polly Blenkinship – Head of Customer Marketing Strategy, Foxtel
Rachel Pullicino – Marketing Director, Edgewell
Renee Garner – Head of Marketing Planning & Segments, EnergyAustralia
Sergio Brodsky – Strategy Director, Starcom MediaVest Group
Simon Davenport – National Advertising Manager, Officeworks
Stewart Gurney – Head of Strategy, PHD Media
Terri Martin-Newbould – Client Services Director, Presentation Studio
Tina Walsberger – Head of Marketing & Customer Services, Sydney Festival
Todd Pironis – Marketing Manager Orthopaedics, Stryker
Tracy Hall – Head of Brand & Communications, eBay Inc
Zoey Saunders – Head of Customer Category, Carlton & United Breweries
Announced at a party hosted by the Commonwealth Bank our Australian cohort are already 3 months into their 9 month programme having enjoyed a 5 day Boot Camp and 2 Lectures with our very own Richard Tyler Author of Jolt and Paul Berney Founder of MCordis.
Congratulations to the 30 Merlin Awards Winners
Each year our graduating class of Scholars select just one person from all the mentors, leaders and speakers they meet across their Scholarship year to receive a ‘Merlin Award’. It’s their way of thanking and appreciating the individual from whom they received an extra special piece of inspiration. Our 30 Merlin Award Winners award announced at our Scholarship Bash at The Emirates Stadium on 10th May. You can see the list of winners here.
Inspire Learning Series
Our Inspire Learning Programme has replaced our Merlin Lectures and is a fantastic series of unique learning events which will be shared with the industry. Tickets can be booked with a small fee of which 100% of the money raised goes towards our Merlin’s Apprentice £1million fund which supports marketing apprenticeships for young people from disadvantaged backgrounds. You can see the difference our Apprenticeship Programme makes here.
Inspire Lectures – Inspirational leadership lectures where you will have the opportunity to hear insights from the best leaders across the industry (£10 a ticket)
- 22nd June 2016 – Inspire Lecture “Creating Change Leadership” with Achieve Breakthrough
Inspire Breakfasts – Small informal interactive breakfast coaching sessions, designed to leave you with practical skills that you can apply immediately (£25 a ticket – and very limited numbers)
- 25th August 2016 – Inspire Breakfast “Fear, Creativity & Collaboration” with Jeff Melnyk
- 22nd September 2016 – Inspire Breakfast “An Introduction to the Thinking Environment” with Jane Adshed-Grant
Inspire London – An annual innovative learning event held at Google. A combination of brilliant speakers, panels and interactive sessions across a jam-packed day, which will leave you feeling inspired, motivated and energised.
Our last Inspire London conference on 14th April was a sold out event raised over £22,000 for Merlin’s Apprentice programme. You can check out some of the content of the day in the videos below.
InspireLondon16 – Key Takeaways
Inspire London16 – How Leadership has changed
InspireLondon16 – Why Come to Inspire
For more information about the Inspire learning series and upcoming events please visit our website.
Performance Fest
Our brilliant new faculty partner, Planet K2, are hosting the first ever event to celebrate the world of Human Performance. K2 help the business world think, prepare and perform like elite athletes and this day will bring together industry leaders such as Decoded, RedZebra and REACT to bring you a day of life-changing, immersive experiences such as Brazilian drumming, martial arts, dance, circus skills and digital enlightenment. Every experience will be an opportunity to leap outside your comfort zone whilst the team from K2 help you understand how each one can help you gain a better understanding of how to improve your performance, every day.
And it’s called a ‘fest’ for a reason… expect music, street performers, mindfulness, energy tents, massage pods and delicious street food. Can any of us afford not to be there?
For more information and how to book tickets please visit http://planetk2.com/blog/2016/05/performance-fest-2016/ and quote TMA for 20% off
UK Agency Awards
We’re proud to support the UK Agency Awards 2016 which are taking place in September 2016. They are the first awards recognising excellence in the way that agencies are run, marketed and grown and are open to all creative, design, digital, marketing, advertising, media and PR agencies in the UK. Closing date for award entries is 1st July 2016. For more information visit – http://www.ukagencyawards.com/
The Talent Revolution
The Talent Revolution is a marketing industry initiative that brings leading marketers together to dramatically improve digital marketing skills. Led by the Google Digital Academy and the Boston Consulting Group and supported by leading marketing industry bodies, the initiative is running a survey to help brands understand the strengths and development areas in their digital marketing capabilities. With over 65 companies participating in 2015 including leading brands, Vodafone, L’Oreal, Unilever and Coca-Cola, the Talent Revolution Survey is back by popular demand and now live for 2016.
If you’d like to take part in the Talent Revolution survey and receive a free personalised report, Simply visit the Talent Revolution website to learn more about this initiative and register your company.
Congratulations to Marketing Academy Family Members;
Congratulations are in order to…
(Fellow) Catherine Tabaka has joined Hill-Rom as Senior Vice President and President, Patient Support Systems Specialty Products
(Fellow) Jo Coombes has been promoted to CEO of OgilvyOne
(Fellow) John Harber has joined Lenovo as Managing Director UK & Irelandd
(Fellow) Katie Vanneck Smith won Media Pioneer of the year at the British Media Awards
(Fellow) Peter Markey has just won the Achievement Award at the Insurance Marketing and PR Award
(Alumni) Peter Markey has joined Aviva as Brand Communications & Marketing Director
(Mentor) Chris Duncan has been promoted to Chief Customer Officer at NewsUK
(Mentor) Steve Parker has been promoted to CEO Middle East at Publicis Media
(Alumni) Anne-Lise Johnson won The Marketing Society’s Young Leader of the year
(Alumni) Dan Russell has been promoted to Board Account Director at AMV BBDO
(Alumni) Esme Roger has been promoted to Senior Product Manager for Maybelline at L’Oreal
(Alumni) Imogen Landy has joined Karmarama as Head of Account Management
(Alumni) Jonathan Gibbs has joined Futurebrand as account Director
(Alumni) Jorgelina Melano has joined Nestle as Senior Brand Manager for Nescafe Nordics
(Alumni) Josh Connell has been promoted to Head of Content and Publishing, Sports Marketing and Partnerships at Hill+Knowlton
(Alumni) Masha Voskresenkaia has been promoted to Brand Partner and Business Intelligence Controller at Lucozade Ribena Suntory
(Alumni) Paul Rider has joined innovate Finance as Head of Partnerships
(Alumni) Rajeeb Dey was awarded an MBE in the Queens birthday honours list for services to Entrepreneurship.
Blogs and News
Don’t forget to check out our news & blog page which we keep updated with our Recommended Reads, Scholar blogs and general news and updates. Recent gems include…
Would this make my autobiography? A lesson in perspective and pomegranate by Frith Hookway
Graduation Reflection by Kate Byrne
Seven ways leaders can energise their team
And finally…
The Marketing Academy celebrated its first WEDDING! Okay, not ours exactly but Scholar 2010 Michelle Keaney and Scholar 2014 Simon McEvoy met at our Scholarship bash a few years ago and the rest is history. Congratulations to both!
p.s. Sherilyn didn’t wear a hat.
