Scholarships, TV Debuts and Apprentices…



We had a record number of nominations for the 2012 Scholarships which resulted in an incredibly tough couple of months judging and selecting the new group of Scholars …so we’re pleased to announce our Class of 2012:

Adam Johnson, Nokia
Adam Kennedy, AMV BBDO
Alexander MacKenzie, McKinney Rogers
Caroline Dundas, O2
Celine Naude, Microsoft
Daianna Karaian, EDF Energy
Ed Ross, ITV
Edwin Broni-Mensah, Give Me Tap
Emad Nadim, Kraft Foods
Emma Sherwood-Smith, Diageo
Gemma Howells, Mars Petcare
Grace Letley, Starcom Mediavest Group
Haseeb Rahman, Unilever UK and Ireland
Helen Tupper, BP
Inderveer Tatla, ByBox
Jacinta Fisher, Octogon
James Eder, The Beans Group Ltd
James Meekings, Funding Circle
Jamie Dodds, BBC
Jennifer Elworthy, News International
Jenny Walker, Lloyds Banking Group Plc
Jovan Buac, JKR
Nick Pinder, Brand Learning
Puneet Ahira, Google UK
Robbie Dale, 1000Heads
Sarah Pajak, Coca-Cola
Sophia Wetherell, M&C Saatchi
Tamsin Boardman, J Sainsburys
Tom Probert, Bow and Arrow
Virginia Barnes, Aviva


If you’d like to find out more about them click here.  We’d like to say a huge thank you to everyone involved from all the nominees and their amazing applications through to our judges.


If you want to see just how tough the selection process was you can check out this film from Reuters TV .  You’ll see we have more similarities to the X Factor then The Apprentice!


We celebrated the start if the 2012 Scholarship year and graduated our ‘class of 2012’ with a party at the British Music Experince at The O2 on 14th May.  Over 300 Mentors, Partners, Scholars and guests joined us for the evening and celebrated with the help of our event sponsor KevinAllenPartners as well as Heineken, Courvoisier, Justerini & Brooks and Britvic who all kept the drinks flowing.  Congratulations to all our Merlin Award winners, you can see the list here .


We held the first Boot Camp of 2012 last week at The CIM’s Moor Hall Conference Centre. The new Scholars enjoyed a personal leadership programme delivered by our Leadership Faculty The Living Leader as well as hearing from fabulous speakers including Robert Senior – CEO of Saatchi & Saatchi Fallon Group, Steve Overman – VP, Brand Strategy and Marketing Creation of Nokia and James Brett – Founder of Plant for Peace.


2012 CO-BRANDING PARTNERS – We’re thrilled to announce that Nokia have partnered with The Marketing Academy to become a Co-Branding Partner.  They join O2, Microsoft, Kraft Foods and Marketing Week as our main sponsors.   We want to say a HUGE thank you to all our Co-Branding Partners – without them we wouldn’t be able to run the Academy.


MERLIN’S APPRENTICE – We’ve done it…Merlin has hired his first Apprentice!  Thanks to the support of The Prince’s Trust (who’ll be hosting them) and News International (their Guardian) our apprentice has taken  his first steps in a new marketing career. Over the course of the next year he’ll be learning with The Prince’s Trust as well as getting additional learning from The Marketing Academy, News International and The CIM.


*BREAKING NEWS* Livity are currently recruiting for our second Merlin’s Apprentice!


For more information about Merlin’s Apprentice and to find out how to get involved please click here.


MERLIN LECTURE – Rory Sutherland hosted the last Merlin Lecture of the 2011 Scholarship year in  February and he was a riot!  He kept the audience entertained for over 2 hours with stories on heuristics, praxeology and behavioural economics – funny and fascinating subjects in his hands.


Our Merlin Lectures will be starting up again in the summer with the first being an invitation only event by The Living Leader focusing on insights into leadership.



The Wiki Man – We’re loving Rory Sutherland’s book The WikiMan.  Worth a read!

The Hidden Agenda – Kevin Allen’s new book addresses how to win business unfailingly – The Hidden Agenda

Achieve Breakthrough – Our Alumni partners, Achieve Breakthrough, are holding a seminar around an “Introduction to Breakthrough” on 2nd and 3rd October in London. Find out more here –


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