How has your career path led you to Studios?
I graduated my education in the agency, brand, tech, and startup world with a need to fix what I could see wasn’t working within the creative industry.
I got the right people together to help realise that ambition through Studios.
What is your primary focus?
Easy: To progress creative culture.
As an industry we have the ability to make the world a much more creatively accessible and interesting place. So everyday, in everything we do, we are working to help brands and agencies realise the commercial benefits of aligning with culture in a sustainable and mutually beneficial way. Simply put, the more brands we help realise this through adopting our approach, the further we can progress culture.
Why did you choose a career in marketing?
I have always been fascinated with people and what motivates them. What is amazing is we are in a period where the marketing that used to motivate people doesn’t work anymore. Finding the solution to that and making it work for everyone is what is keeping me in.
What’s unique about Studios?
Studios offers an end to end solution for lifestyle brands to align themselves with cultures effectively and efficiently.
Other people claim this but only we have the tools and networks of people/services needed for this to work.
We have the relationships and credibility within the cultures, creators, communities and channels alongside a real understand of the commercial and operational demands of brands. Only we approach projects balancing value for everyone involved, so everyone wins.
What do you think makes a successful career in marketing?
I don’t view success being restricted to a career or industry. It’s about knowing what’s important to you and finding a way that allows you to achieve that whilst paying the bills. The traits of people who are successful in my eyes are those who:
- Don’t accept what’s established as the only way.
- Don’t just talk about it. Commit and do it.
- See failure as learning and then evolve.
- Know where they will and won’t compromise.
- Positively influence others to buy in and help.
- Take time to help others not just themselves.
