Ben Slater, the founder of Bow and Arrow agency kicks off by sharing the important highlights
- Don’t just do innovation for the sake of it
- Find Company Alignment + Integrate
- Strategy Plan
- The journey and ability to disembark them when its over
- Being able to do good Betas/MVPs
- Find out what it actually means to you
Innovation is:
– The identification of new commercial growth opportunities.
– Launch of new products, services and propositions
Marketing is the beating heart of organisations – leading growth innovation strategy and growth
An alarming fact: 98% of all innovation fails
Why does innovation fail?
- No Sponsorship
- No Investment
- No strategic, creative or commercial process
- No Internal alignment
- Unfeasible
- Poor execution
Failproof Innovation tries to turn these around by;
- Be annoying, difficult, stubborn, hardcore to get the project launched.
- No investment? Size the prize early. Work out roughly what it is going to cost but attach a cost properly and give it a go.
- No strategic creative process? Use a military process. You need to identify customer segment, outline opportunity platform, build proposition idea, concept prototype, make the business case and recommend.
- Internal alignment – Co – Create and make it real
- Unfeasible – make it realistic, and get hopper teams in to get more perspective and insight
A cool dude with good ideas for anyone trying to instill that sense of innovation in their organisation…
