Aaron Seabron is currently the Vice President of US Sports at adidas based in Portland, Oregon. In this role, he is responsible for the Football, Baseball/Softball, Hockey, Volleyball, Swimming, Tennis, and Cycling categories. He directly oversees product marketing, design, and brand communications and works in close partnership with sports marketing and product operations. Prior to his current role, Aaron was Senior Director of the Global Baseball and Softball Business unit. Aaron joined adidas in 2016 as Director of North America Wholesale Strategy. Before adidas, Aaron worked at General Mills in Minneapolis, Minnesota across various brand marketing roles of increasing responsibility including Totino’s, Fiber One, Walmart, and Betty Crocker.
Aaron earned his MBA from The Samuel Curtis Johnson School of Management at Cornell University in 2012. During his graduate studies he was a Roy H. Park Leadership Fellow and served as Chairman of the Johnson Student Council, and a Student Liaison to the Consortium for Graduate Study in Management. Prior to business school, Aaron lived in New York City and held positions in non-profit and Investment Banking at Management Leadership for Tomorrow (MLT) and Lehman Brothers. At MLT, he was responsible for the activation and renewal of corporate partnerships across four industry sectors. During his tenure at Lehman Brothers, he led the execution teams for global communications, media, and technology debt financing transactions valued at $19.9 billion.
A native of Metro Detroit, Aaron studied Sports Management and Communications at the University of Michigan and graduated with distinction in 2006. He is an advisory-board member for the Michigan Sport Consulting Group, and a member of the Cornell Johnson Recent Alumni Council. Aaron’s personal interests include fitness and nutrition, fantasy sports, and he is a voracious reader.
