Abigail Dixon is an award-winning marketer and consultant, accredited coach and trainer and capability consultant. Founder, Director, author and podcast host of The Whole Marketer, whose purpose is to support and empower marketers to have successful and fufilled career in marketing and their lives as a whole.
Abigail is passionate about supporting and empowering the marketers behind the brands and business; her purpose is to help others to grow. Abigail draws on her 25 years experience as an award-winining marketer, working on and consulting for many household brands, across multiple sectors and industries to step change the brands’ growth. Highly regarded in the marketing community she is an awards judge for multiple industry bodies , providingtraining and thought leadership for influential marketing bodies (CIM, IPM, AAR). Chartered Marketer and fellow of the CIM, she is an accredited CIM trainer and consultant for the global delivery framework. As such, Abigail sees firsthand the competencies required in this ever-changing landscape in which marketers now practice.
She utilises her unique position to draw on her wealth of experience from having coached, mentored and trained 1000’s of marketers across multiple sectors, industries and brands to define what skills marketers need to possess to not only be successful at what they do but also understand how and why.
Her contribution to the industry and the kindness she shows others recognised most recently in Campaign 40 over 40, and in recent years Top 50 Kindness Leaders, Independent Consultant of the Year at the global Women in Marketing (WiM) awards. In addition to Abigail’s marketing credentials, she is also an accredited ICF associate coach – with a post graduate coaching certification from the Universiy of Chester, in business and life coaching. She loves to help others deepen their personal understanding and use this understanding to gain greater fulfilment. From defining goals and vision for their career and lives as a whole and helping them unlock what is holding them back from achieving this. She believes we can only help others into the extent in which we know ourselves and strives to build build and use this personal understanding to help marketing leaders define their authentic leadership style. She is passionate that individuals possess the personal understanding on what they need to have the energy and motivation and set boundaries around this to thrive in our challenging yet rewarding profession. Abigail’s support and personable approach is widely praised from her coachees.



