Adam Beaupeurt, CEO, B.B.E

Adam Beaupeurt is an experienced marketing strategist, who co-founded B.B.E in 2014. B.B.E was founded to help organisations capitalise on new consumer behaviour, new channels and new technologies, and here, Adam drives strategic agendas for Medibank, Qantas, Tourism NZ, and Specsavers, among others.

During the course of the past five years, Adam has evolved from practitioner to people leader — forming a  philosophy which aims to bring balance back into the agency working environment, with a firm focus on happy people before anything else. Balance is represented by inclusivity, quality of life, flexibility and personal growth.

Prior to B.B.E, Adam spent close to a decade working for WPP/STW leading big brands such as Westpac Group, Macquarie, Officeworks, and IBM, through an age of creative and digital change. During this long stint Adam spent time with the offices in Melbourne, Sydney, Hong Kong, Singapore and Shanghai.

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NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.