Adam Burling is a strategic and creative marketing leader with over 20 years of sales and marketing experience across some of the world’s most recognised brands. He thrives on building genuine, collaborative relationships that drive brand and business growth, always leading with honesty, positivity, and a passion for delivering results.
As Marketing Director at Optus, Adam leads a dynamic and passionate marketing team, focused on creating impactful campaigns and customer experiences across Brand, Network, and Sponsorship. He is a firm believer in the power of simplicity in marketing communications, using clear and compelling storytelling to differentiate brands and drive continuous growth.
Before joining Optus, Adam built his marketing expertise across a variety of industries and companies, including Red Rooster, Oporto, SKINS, Pepsi, and Coca-Cola. He also spent five years agency-side, working in Australia and London, where he thrived in the fast-paced world of creative agencies, collaborating with local and global brands to bring bold ideas to life.
Outside of the office, Adam is a dedicated family man, balancing life with his tweenage daughter, fun-loving son, wife, and their dog, Bear. Whether he’s coaching football or netball, mowing the lawn, playing golf, or tackling off-grid adventures in his 4WD and van, he finds joy in the great outdoors.
Driven by creativity, curiosity, and a passion for meaningful connections, Adam continues to push the boundaries of marketing, ensuring brands stay relevant, engaging, and impactful in an ever-evolving world.
