Adesuwa is the Associate Director at Word on the Curb, an award winning 360° audience engagement agency, dedicated to helping future-facing brands connect authentically with diverse audiences. Through a thoughtful blend of consumer insight and creative strategy, Word on the Curb ensures that their clients and partners, develop products, services and content, that not only resonate with audiences, but create a lasting legacy rooted in impact.
At Word on the Curb, Adesuwa is responsible for shaping and accelerating the agency’s business growth strategy. Working closely with the senior leadership team, she ensures that the business remains competitive and deeply attuned to the shifting demands of the market. In addition to this, she plays an instrumental role in advising global brands, including Just Eat, Oatly, TuneCore and more, in helping them innovate with intention and build future-proof solutions that remain firmly rooted in their core mission and values.
A natural problem-solver, Adesuwa’s early career saw her spending extensive time in New York City, supporting world-class brands including Nike and Estée Lauder Companies, working as a thought partner to shape their marketing strategy. Her career as a strategist, has spanned markets across EMEA and North America, where her expertise has become integral to brand evolution and growth. She is renowned for using storytelling as a tool to distil complex insights into compelling narratives, bridging the gap between industry leaders and grassroots communities.
At the heart of her work, lies an unwavering commitment to creating space and centring underrepresented communities in strategic decision-making, demonstrated through her experience as a mentor with Creative Access and The Marketing Academy Foundation. This guiding principle and way of life, has not only shaped her career, but continues to fuel her vision for a more inclusive and equitable industry.
