Adreana is the Head of Portfolio Strategy & Planning for Amazon Europe. She defines the marketing strategy and role of mass communication for 13 European countries in order to drive new member acquisition, retaining existing customers and building the Amazon brand’s appeal. In her position, Adreana steers her team in developing media and investment strategies, commissions bespoke customer research and manages a media budget of several hundreds of millions of US dollars. Adreana’s high level of strategic thinking, ability to deal with a significant amount of ambiguity and willingness to offer support and guidance to different teams across the Amazon marketing organization as they work through complex strategic challenges has led to her being recognized as high potential talent, resulting in four promotions in her 8.5 years tenure with the company.
Adreana started her career with Amazon in late 2013 and since then she has worked in different roles across the EU Marketing team; first in a Performance Marketing role acquiring new customers through Social Media and Affiliate Marketing, then moving to a Brand and Mass Marketing role establishing the voice assistant and smart speaker category through Integrated Broadcast Marketing campaigns in Europe. Adreana in her own words: “I’m a big believer in story-telling – and I love a good challenge. It fills me with pride that I was involved in finding the right communication strategy for launching and establishing not just a new product, but the voice assistant category overall in the different European locales.”
Outside of work, Adreana loves to unwind with a good story, be it a book, a movie or a chat with friends. In order to compensate for the amount of screen time in her work life, Adreana has recently started to upcycle vintage furniture in her free time.
