Ahmed is an experienced B2B marketing leader and diversity, equity and inclusion champion. In his current role as Marketing Director at Spin, the leading social media agency, Ahmed leads the strategic marketing efforts of the business to support its growth goals.
Before his tenure at Spin, Ahmed worked at IPG Mediabrand’s performance agency, Reprise, as Group Marketing Director and formed a key member of their ethnic and religious diversity ERG, Heritage. Prior to this, Ahmed worked at GroupM, as its Head of Marketing where he also chaired the GroupM Roots network, which champions and drives equity and inclusion for ethnic, religious and cultural minorities. Under Ahmed’s leadership the Employee Resource Group supported a sponsorship program which connected high potential ethnic minority talent with senior sponsors across the company, helping them to create clear career paths. Ahmed is a passionate mentor, evident through his active involvement and longstanding dedication to organisations such as MEFA and Bloom, where he has played the role of mentor for several years.
In 2021 Ahmed was named an Empower Ethnic Minority Future Leader, which celebrates inspirational people of colour who are making a significant contribution to inclusion for ethnically diverse individuals within business. Also, this year Ahmed was named on the IPA iList for his commitment to driving positive change within the advertising industry and the work it produces.
In addition, Ahmed is deeply embedded in the broader industry, consistently offering his expertise as a judge for numerous prestigious industry awards. His contributions include roles at the Effies, Media Week Awards, the Drum Awards for Digital Industries, and the AOP Awards, to name just a few.
