Aimee Buchanan is known as one of the most progressive and effective agency CEOs in Australia. She took on the role of CEO at WPP Media Australia & New Zealand in 2021 leading a workforce of over 1100 people at EssenceMediacom, Mindshare and Wavemaker. Her role is to bring to life WPP Media’s ambition of delivering limitless growth for our clients, people and partnerships.
Aimee leads with integrity and her visionary and transformative approach has a phenomenal track record of delivering impactful client work and growth. She is client obsessed, whilst always putting her people and culture first.
With more than 20 years’ media experience, Aimee has worked across a range of categories and high-profile clients. She has a passion for managing complex business, leading large teams, and partnering with clients to uncover and leverage growth opportunities.
Aimee’s is currently Chair of the MFA, and has consistently been recognised in the B&T Women in Media Power List, Mediaweek’s ‘Media Agency Power List’ and her previous industry recognition includes B&T’s ‘Executive of the Year’, B&T Women in Media ‘Woman of Year’, Campaign Asia ‘Agency Head of the Year’, Campaign Asia Women Leading Change Award winner for ‘Sustainability Leader’ and the AFR ‘Women in Leadership List 2024’.
Under her leadership WPP Media has risen to the top of the RECMA agency rankings as the #1 HoldCo in Australia based on new business, strength in capabilities and client base, in 2025.
WPP Media has also been recognised as B&T Women in Media Employer of the Year, one of the AFR’s Sustainable Leaders, AdNews Champions of Change Workforce Diversity, Campaign Asia’s Diverse Inclusive Employer (Gold), Best Workplace for Women (Silver) and an accredited Great Place to Work.
